Rido — AI-Powered CRM
Turning customer interest into business growth.
- Product
- Rido · In-house product
- Executed at
- Dentsu
- Discipline
- AI & Product Innovation
01
The Business Problem
Why did it matter?
Businesses invest heavily in generating customer leads, yet fragmented tracking, delayed follow-ups and limited visibility can result in missed conversion opportunities. Rido addresses the need for a more connected approach to managing leads from initial interest through to conversion.
02
The Approach & Solution
How did we solve it?
We developed Rido as an AI-powered CRM designed to centralise lead management, support customer nurturing and improve visibility across the conversion journey. The platform brings together lead tracking and follow-up workflows to help teams manage opportunities more effectively.
03
The Outcome
Let the work speak for itself.
A CRM platform designed to help businesses turn customer demand into measurable commercial opportunities.
04
My Role
What was my contribution?
- Product Strategy
- UX Leadership
- Technology Strategy
- Implementation Oversight