Baze — Entertainment App
Find your favourite games, movies, music and so much more.
- Client
- Safaricom (pitch)
- Discipline
- Creative Technology & Interactive Experiences
01
The Business Problem
Why did it matter?
Safaricom BAZE faced challenges with content discoverability, navigation and user engagement. Research revealed that users struggled to find entertainment, encountered friction during sign-up and subscription, and lacked compelling reasons to return. The opportunity was to create a more intuitive, engaging entertainment experience.
02
The Approach & Solution
How did we solve it?
We conducted a UX audit with 57 participants to identify usability gaps across navigation, content, interface design and key user journeys. Using these insights, we proposed a redesigned experience with simplified navigation, clearer content categorisation, intuitive menu drawers and an information architecture designed to support future growth.
03
The Outcome
Let the work speak for itself.
A research-informed redesign concept focused on making entertainment easier to discover, simplifying navigation and creating a more scalable digital experience.
04
My Role
What was my contribution?
- UX Strategy
- Product Leadership
- Technology Strategy
- Implementation Oversight