Cadbury Story Time — AI-Powered Library
Give a generous voice to Story Time.
- Client
- Cadbury Africa
- Discipline
- Creative Technology & Interactive Experiences
01
The Business Problem
Why did it matter?
Africa has a rich tradition of oral storytelling, yet fewer stories are being passed down between generations. Cadbury saw an opportunity to preserve this cultural heritage while helping parents create meaningful storytelling moments with their children, even when they couldn't physically be together.
02
The Approach & Solution
How did we solve it?
We created an AI-powered digital storytelling platform where parents could discover, read and co-create African stories. Parents could record their own stories, which were then refined and published in the library, or record themselves reading featured books for their children to enjoy later. AI-powered recommendations helped surface culturally relevant stories based on region, while translation made stories accessible across different languages.
03
The Outcome
Let the work speak for itself.
A digital library that brought African storytelling into the modern age, preserving cultural narratives and allowing children to experience the comfort of their parents' voices, even when they were miles apart.




04
My Role
What was my contribution?
- UX Strategy
- Product Leadership
- Creative Technology
- AI Innovation
- Implementation Oversight
