Britam Customer App & Portal
With you every step of the way.
- Client
- Britam
- Executed at
- Dentsu
- Discipline
- Enterprise UX & Digital Transformation
01
The Business Problem
Why did it matter?
Britam sought to unify its digital ecosystem by establishing a single design language that would standardise customer experiences across insurance and investment products while accelerating digital product delivery through an enterprise design system.
02
The Approach & Solution
How did we solve it?
We established Britam's enterprise design system and led the end-to-end UX process, including user research, stakeholder workshops, journey mapping, information architecture, wireframing, prototyping, and UX/UI design. The customer application was subsequently developed in Flutter using the design system to ensure consistency across web and mobile experiences.
03
The Outcome
Let the work speak for itself.
The initiative established a single source of truth for Britam's digital products, delivering a consistent customer experience, accelerating design and development, strengthening brand consistency, and creating a scalable foundation for future digital platforms across the organisation.





04
My Role
What was my contribution?
- UX Strategy
- Product Leadership
- Technology Strategy
- Implementation Oversight
