KCB Mobile Banking App & Design System

Reimagining everyday banking.

Client: KCB Group
Executed at: Dentsu
Discipline: Enterprise UX & Digital Transformation

The Business Problem

Why did it matter?

KCB needed to simplify complex banking journeys and deliver a more intuitive, consistent mobile experience. The opportunity was to reduce friction across everyday transactions while building a scalable foundation for future digital banking services.

The Approach & Solution

How did we solve it?

We combined customer research, journey mapping and UX strategy to redesign critical banking experiences, including onboarding, payments, transfers and loans. Alongside the app redesign, we developed a scalable design system to unify interactions, improve usability and support consistent product development.

The Outcome

Let the work speak for itself.

A redesigned mobile banking experience built around simpler journeys, clearer interactions and a unified design language.

KCB home dashboards in light and dark themes — Home dashboard, light and dark

KCB onboarding screens: Let your money play, Bill Payments Made Easy — App onboarding

KCB settings and loans screens — Settings and loans

KCB mobile app design system: typography, colours, iconography, cards, buttons and tabs — Design system components

KCB settings, change theme, Discover coming soon and active loans — Settings, themes, Discover and loans

My Role

What was my contribution?

UX Strategy
Product Leadership
Technology Strategy
Implementation Oversight